Welcome to the most under-utilized lever on Amazon, with the lowest barrier to entry.
Through the DSP we can utilize any product to create custom audiences, or utilize thousands of pre-created audiences to reach users at each stage of the funnel.
Target relevant lifestyle & demographic audiences
Target competitor ASIN viewers / purchasers
Target consumers who viewed/purchased your ASINs
Target consumers who viewed/searched for old gen/lower ASP items within your brand
Target contextually relevant categories & PDPs onAmazon in real time
Target shoppers in market for broad category
Retarget shoppers who previously purchased an ASIN and to cross sell secondary products
Retarget shoppers who viewed/searched advertised ASIN but did not purchase
Most brands can leverage Amazon DSP for programmatic advertising, whether or not they sell on Amazon or not. Includes eCommerce & service based logos alike.
Ambitious brands who are looking to steal market share from competitors, drive awareness, and traffic to their PDPs.
Profitability focused brands looking to capitalize on non-converting traffic, loyal fan bases, and in-market audiences to boost sales and increase review count.
Create unique customer groups for your business based on Amazon browsing and purchase behavior, not just general interests and curiosities.
Take up meaningful real estate on and off Amazon.com as well as video levers which can surface on various TV services, Twitch and Prime Video
Our team members have generated over $100M in DSP sales across 100s of different categories on Amazon.
Amazon requires a minimum commitment of $30-50k over 3 months to begin Amazon DSP. Most agencies require $10k in monthly spend. We can get started with as little as $1,000.