Amazon DSP

Create Custom Audiences Based on Amazon Browsing Behavior

Welcome to the most under-utilized lever on Amazon, with the lowest barrier to entry.

What is Amazon DSP?

Through the DSP we can utilize any product to create custom audiences, or utilize thousands of pre-created audiences to reach users at each stage of the funnel.

Key Benefits

Most brands can leverage Amazon DSP for programmatic advertising, whether or not they sell on Amazon or not. Includes eCommerce & service based logos alike.
Ambitious brands who are looking to steal market share from competitors, drive awareness, and traffic to their PDPs.
Profitability focused brands looking to capitalize on non-converting traffic, loyal fan bases, and in-market audiences to boost sales and increase review count.
Create unique customer groups for your business based on Amazon browsing and purchase behavior, not just general interests and curiosities.
Take up meaningful real estate on and off Amazon.com as well as video levers which can surface on various TV services, Twitch and Prime Video
flowUI WEBFLOW SYSTEM

What is Amazon DSP

Through the DSP we can utilize any product to create custom audiences, or utilize thousands of pre-created audiences to reach users at each stage of the funnel.

DSP Strategies

We develop custom strategies for your business. Blanket strategies

Awareness

Audience Modeling

Target relevant lifestyle & demographic audiences

Consideration

Conquesting

Target competitor ASIN viewers / purchasers

Cross-Selling

Target consumers who viewed/purchased your ASINs

Upsell

Target consumers who viewed/searched for old gen/lower ASP items within your brand

Contextual

Target contextually relevant categories & PDPs onAmazon in real time

In-Market Shoppers

Target shoppers in market for broad category

Conversion

Brand Loyalty & Cross Selling

Retarget shoppers who previously purchased an ASIN and to cross sell secondary products

Brand Retention

Retarget shoppers who viewed/searched advertised ASIN but did not purchase

Key Benefits

Feature One

Most brands can leverage Amazon DSP for programmatic advertising, whether or not they sell on Amazon or not. Includes eCommerce & service based logos alike.

Feature Two

Ambitious brands who are looking to steal market share from competitors, drive awareness, and traffic to their PDPs.

Feature Three

Profitability focused brands looking to capitalize on non-converting traffic, loyal fan bases, and in-market audiences to boost sales and increase review count.

Feature Four

Create unique customer groups for your business based on Amazon browsing and purchase behavior, not just general interests and curiosities.

Feature Five

Take up meaningful real estate on and off Amazon.com as well as video levers which can surface on various TV services, Twitch and Prime Video

$100M+
in DSP sales

Our team members have generated over $100M in DSP sales across 100s of different categories on Amazon.

$1,000
in monthly ad spend to get started

Amazon requires a minimum commitment of $30-50k over 3 months to begin Amazon DSP. Most agencies require $10k in monthly spend. We can get started with as little as $1,000.

Testimonial

Better Than When We Were Working with Amazon Directly

We are thrilled with the performance that DLVRD has been driving via our DSP campaigns! The team has managed to double ROAS for our campaigns in a short time and performance is now better than when we were working with Amazon directly. This completely speaks to their expertise, detail oriented work and focus on efficiency.

Men's Health & Wellness Brand

Managing Partner

Work With Us

Talk to our leadership team to learn how we can help your brand win on Amazon.